March 9th, 2012 by piers
When brands have to fight to get our attention, there’s an increasing danger that they use the wrong tone and overstep the line, achieving precisely the opposite effect to the one they were aiming for.
Posted in Copywriting, Email marketing | No Comments »
January 6th, 2012 by piers
Here’s an example from late last year of how a company’s social media campaign can be derailed by the very medium they tried to exploit. It’s a warning and a useful lesson.
Posted in Social media | No Comments »
July 28th, 2011 by piers
Here’s one of our smaller projects – a website for a small business with a twist. Nice Finish are a team of all-female plasterers and decorators who pride themselves on the quality of their work.
Tags: affordable websites, quality web design
Posted in web design | No Comments »
July 10th, 2011 by piers
We’ve been working our fingers to the bone here at Awake, hence the lack of updates on the site. First of the latest batch of projects is the redesign and relaunch of street fashion website Migarba.
Tags: ecommerce, fashion
Posted in Ecommerce, web design | No Comments »
May 3rd, 2011 by piers
‘Get rid of half the words on each page, then get rid of half of what’s left,’ says usability guru Steve Krug. He’s right. Slash it. And slash it again. But how do you do it without losing the good stuff?
Tags: content writing, content writing tips, Web content
Posted in Content usability, Web content | No Comments »
March 30th, 2011 by piers
Here’s a quick test of your instincts for what makes something appealing to users online. The majority of people failed the test, revealing how counterintuitive usability can be. Can you do better?
Tags: content writing tips, simplicity, usability
Posted in Content usability | No Comments »
March 1st, 2011 by piers
For many years big brands have made a big fuss about their tone of voice. Tone of voice is ‘the secret ingredient’ of powerful business writing, we have been told. Yet tone of voice is nothing without something powerful to say.
Tags: content writing, content writing tips, Copywriting, tone of voice
Posted in Copywriting, tone of voice | No Comments »
February 10th, 2011 by piers
Human beings seem hard wired to respond to stories better than any other form of information: stories trigger emotions in a way statistics just can’t. And they lead people to act.
So what story are you telling about your business?
Tags: content writing, marketing strategy, messaging
Posted in Business, Marketing | No Comments »
January 26th, 2011 by piers
We know that people reading online are distracted and in a hurry, and disappear at the drop of a hat. So what basic strategies can you use to keep people reading?
Tags: content writing, content writing tips, Web content, web writing advice
Posted in Web content | No Comments »
