Positioning and branding

What are you trying to achieve online? We’ll analyse your business and web presence and then make recommendations about positioning and opportunities for growth.

  • We’ll tune your key messages to connect with your audience.
  • We’ll create a design that positions your business in the right place.
  • We’ll devise a marketing strategy that fits with your goals and budget.


Copywriting

Presenting the right messages in the right tone of voice makes all the difference to how you’re perceived. Many design and marketing agencies treat the words as an afterthought. We see them as central. What’s the essence of your proposition? What’s the heart of your brand? You need to convey them instantly.

Successful copywriting builds lasting relationships with your audience or customers. But successful copywriting for websites has to even more succinct and engaging. It’s something we specialise in.


Web content

This is your knowledge and experience brought to life as useful content. It could be opinion or information, updates on what you’re doing, regular insights into what you offer and its benefits. It’s both about you and your view of the world.

  • We can create and write content for you from scratch.
  • We can edit your existing content.
  • We can train you and your team to do it yourself.


Web design

It’s amazing how many websites look dull, unloved or simply a mess. Yet this is your shop window to the world. We design with a purpose, not simply to look good. It has to work hand in hand with your key messages and your brand positioning.

We start by understanding what you’re trying to communicate and then design to that brief. The end result is no less beautiful, but it’s effective too.


Website usability

People come to websites for a reason: to do things or to discover things. They don’t just come to spend some quality time there. So when we design – or redesign – websites, we make sure your visitors can carry out the activities and accomplish the tasks they’re there for. And we make sure they can do so in the most efficient way possible.

Efficient websites are satisfying ones, and that emotional reward brings people back time and again.


Website build

We offer clean, fast, effective web coding. Our techies are obsessive about the detail and about maintaining standards – and that includes W3C standards and validation.

This isn’t just a question of tidiness. It means faster page loading, improved SEO, and easier updates in future.

Quality counts.


Online ghostwriting

What we call online ghostwriting is a focused, personalised form of copywriting. It’s about establishing an individual’s true voice online. This service is particularly useful for individuals in the public eye who need to maintain a profile. We’ll amplify your voice and help you articulate your experiences and advice, drawing on our extensive experience of traditional print ghostwriting.


Email newsletters

As usability guru Jakob Nielsen says, email newsletters are a superb mechanism for growing a relationship with customers. They’re also the best way of getting people to return to your site. We have wide experience writing (and designing) marketing emails for a range of clients and sectors.


Social media marketing

Every day there’s a new announcement about social media. We cut through the hype and focus on what works for you. We’ll explain, plainly and simply, how to use social media to grow your business, enhance your reputation and help your brand get talked about and known.


SEO

However wonderful your website is, it’s wasted if no one can find it. The rules of SEO – search engine optimisation – change all the time but the most important aspect is having up to date, fresh content.

We distil the best practice in search strategies and present an easy-to-understand approach that matches your goals and audience. We’ll give you practical steps to follow to ensure your content is constantly fighting for the best position possible in your sector.


SEO writing

Much SEO writing is glaringly awful, repetitive and insulting. We craft the words so the message comes across naturally while being optimised for search engines.


Training in writing for the web

If you need your in-house team or marketing manager to write your own content, then give them the skills they need. We run business writing and web writing training courses that give an intensive induction into a range of practical writing techniques.

One of the people we trained recently wrote to us to say: ‘I found this course very useful and it highlighted great ways of rewriting lifeless copy into exciting new text. I would certainly recommend it to people who write for the web or produce other marketing materials.’