We’ve been working our fingers to the bone here at Awake, hence the lack of updates on the site. First of the latest batch of projects is the redesign and relaunch of street fashion website Migarba.
We worked closely with the team at Migarba to give them a sharp contemporary look, a platform for them to compete with much bigger online fashion retailers. They’ve been beefing up their range of products and, with some heavy persuasion from us, getting some decent photography done.
On a fashion site you can’t really get away without strong imagery to show what you’re selling in its best light. In fact you can’t really do well without a website that reflects and supports your positioning. If you want to be fresh, contemporary and good to look at, your site needs to be too.
As part of our relaunch, we introduced a blog onto the site by integrating the existing ecommerce back end with WordPress.
Within weeks of the relaunch sales have shot up dramatically. What’s particularly gratifying is how much higher the conversion rate is. Far more of the visitors to the site are deciding to buy. They’re buying a lot of the products that were previously on the site, proof that the new design is working on an unconscious level to encourage them to buy.
Tags: ecommerce, fashion
Posted in Ecommerce, web design