Category: ‘Web content’

Our latest site has just gone live

Tuesday, November 5th, 2013 by piers

We’ve used video on the home page of the site we’ve just designed and built for WRADAR, a business and sales development business in Manchester with a distinct attitude and approach. You can see the site here.

Why the words on your site matter more than ever

Sunday, February 24th, 2013 by piers

It’s easy to imagine that words on websites are becoming redundant in an era of  gorgeous high-res photography, audio, video and animated information graphics. But as some new research highlights, when people want to find something out online they want to read text first. Nice pictures, whizzy technology – that comes later.

The no 1 web writing tip

Tuesday, May 3rd, 2011 by piers

‘Get rid of half the words on each page, then get rid of half of what’s left,’ says usability guru Steve Krug. He’s right. Slash it. And slash it again. But how do you do it without losing the good stuff?

Web writing basics pt 2: 3 proven strategies

Wednesday, January 26th, 2011 by piers

We know that people reading online are distracted and in a hurry, and disappear at the drop of a hat. So what basic strategies can you use to keep people reading?

The dangers of poor SEO writing (it’s insulting)

Friday, October 8th, 2010 by piers

If you’ve arrived at a website and found yourself reading paragraph after paragraph of oddly repetitive text, it’s probably there for search engines. Not for readers. This is not just irritating, it’s bad for your business –because it shows a disregard for real human visitors (as opposed to search engine bots). And it’s human visitors who actually buy products and services. Here’s an example that shows how not to do it.

Writers of misleading headlines should be put to the sword

Friday, August 27th, 2010 by dave

On the internet headlines are essential devices. They are the primary means of attracting users to click through to your page or site. So how best to write them?

Make a splash and grab attention, or be clear, focused and information-rich as the usability gurus tell us? Or stuff them with keywords, as the SEO experts will emphasise?

What’s the point of content strategy?

Friday, August 6th, 2010 by dave

When you’re creating a website ‘Content should be your first thought. Not an afterthought’. That’s not what we say (although we couldn’t agree more), it’s what Kristina Halvorson says in her book Content Strategy for the Web.

The dangers of business jargon

Friday, July 30th, 2010 by piers

Most people respond to clear, straightforward language. They subconsciously recognise that clearer language means clearer thinking. They realise that people who call a spade a spade are more trustworthy and more likely to get the job done well.

So why do many businesses remain convinced that speaking a strange species of language – jargon – makes them seem more attractive to customers? If you’re speaking a technical language to others who use that technical language, fine. If you’re trying to make fairly basic concepts sound sophisticated, it’s not fine.

Book Review: The Yahoo! Style Guide

Friday, July 16th, 2010 by dave

Do not read The Yahoo! Style Guide in the bath. It’s way too heavy.

But if you are an online content writer, especially a relatively inexperienced one, then this mighty tome is worth having near your workplace so can you dip in to discover snippets of web writing wisdom.

The power of tiny details on your home page

Monday, July 12th, 2010 by piers

No one wants to waste their time, especially when everyone feels short of time. No one wants to be ripped off either. So when people arrive at a website they haven’t visited before they’re trying to work out if it can be trusted. That means they’re hyper-alert, often subconsciously, to the signals they’re receiving. If those signals are negative, they’ll just click elsewhere.