Category: ‘Search’

The dangers of poor SEO writing (it’s insulting)

Friday, October 8th, 2010 by piers

If you’ve arrived at a website and found yourself reading paragraph after paragraph of oddly repetitive text, it’s probably there for search engines. Not for readers. This is not just irritating, it’s bad for your business –because it shows a disregard for real human visitors (as opposed to search engine bots). And it’s human visitors who actually buy products and services. Here’s an example that shows how not to do it.

Crashing into the Google wave

Friday, June 25th, 2010 by dave

History records the rise and fall of many great empires. But no business empire has risen so massively and quickly as Google.

The explosion in the US company’s reach, influence and revenue is charted in an engaging manner by New Yorker columnist Ken Auletta, in Googled. The end of the world as we know it.