Category: ‘Marketing’

QR Codes: worth the effort?

Monday, December 17th, 2012 by davidsmith

You’ve see them around, but have you ever used one? The truth is, we’re not all using QR codes all the time without a second thought. So are they fated to be generally ignored and then replaced by something newer and easier? One thing’s for sure: they do a job that something’s going to do, sooner or later.

How not to break bad news to your customers

Monday, October 22nd, 2012 by piers

A few months ago Orange sent a text message, without warning, to its customers and suddenly all hell broke lose. This is what they wrote:

What is the story of your business?

Thursday, February 10th, 2011 by piers

storytellingHuman beings seem hard wired to respond to stories better than any other form of information: stories trigger emotions in a way statistics just can’t. And they lead people to act.

So what story are you telling about your business?