Category: ‘Email marketing’

Email subject lines that don’t pressurise you

Sunday, June 3rd, 2012 by piers

Here’s a different way of writing email subject lines which bucks the conventional wisdom. Instead of shouting, it takes the opposite approach.

How to alienate people: pretend to be their mate

Friday, March 9th, 2012 by piers

When brands have to fight to get our attention, there’s an increasing danger that they use the wrong tone and overstep the line, achieving precisely the opposite effect to the one they were aiming for.