Category: ‘Content strategy’

Why the human touch matters

Wednesday, July 30th, 2014 by piers

It’s increasingly tempting to think that the more professional the better. Who wants to look amateurish? True, but if the human touch gets lost you’re shooting yourself in the foot.

What’s the point of content strategy?

Friday, August 6th, 2010 by dave

When you’re creating a website ‘Content should be your first thought. Not an afterthought’. That’s not what we say (although we couldn’t agree more), it’s what Kristina Halvorson says in her book Content Strategy for the Web.

Book Review: The Yahoo! Style Guide

Friday, July 16th, 2010 by dave

Do not read The Yahoo! Style Guide in the bath. It’s way too heavy.

But if you are an online content writer, especially a relatively inexperienced one, then this mighty tome is worth having near your workplace so can you dip in to discover snippets of web writing wisdom.

Are you saying ‘we’ too much on your website?

Thursday, May 20th, 2010 by piers

On your own website you’re going to talk about yourself. It makes sense. If you’re a business, you’ll spend a lot of time saying ‘We are experts in X’ or ‘We deliver Y’. But maybe that’s turning customers off. If you use your site to sell your services, and to do that you need to draw customers in and build relationships with them, maybe you should say ‘we’ less.