Category: ‘Business’

What is the story of your business?

Thursday, February 10th, 2011 by piers

storytellingHuman beings seem hard wired to respond to stories better than any other form of information: stories trigger emotions in a way statistics just can’t. And they lead people to act.

So what story are you telling about your business? 

The dangers of business jargon

Friday, July 30th, 2010 by piers

Most people respond to clear, straightforward language. They subconsciously recognise that clearer language means clearer thinking. They realise that people who call a spade a spade are more trustworthy and more likely to get the job done well.

So why do many businesses remain convinced that speaking a strange species of language – jargon – makes them seem more attractive to customers? If you’re speaking a technical language to others who use that technical language, fine. If you’re trying to make fairly basic concepts sound sophisticated, it’s not fine.

Book Review: The Yahoo! Style Guide

Friday, July 16th, 2010 by dave

Do not read The Yahoo! Style Guide in the bath. It’s way too heavy.

But if you are an online content writer, especially a relatively inexperienced one, then this mighty tome is worth having near your workplace so can you dip in to discover snippets of web writing wisdom.

Crashing into the Google wave

Friday, June 25th, 2010 by dave

History records the rise and fall of many great empires. But no business empire has risen so massively and quickly as Google.

The explosion in the US company’s reach, influence and revenue is charted in an engaging manner by New Yorker columnist Ken Auletta, in Googled. The end of the world as we know it.