Category: ‘Book reviews’

Book Review: This is Social Media

Thursday, December 2nd, 2010 by dave

this is social media bookAny business, large or small, can use social media to increase brand awareness, customer loyalty and sales. At least that’s what Guy Clapperton claims. Is he right?

What’s the point of content strategy?

Friday, August 6th, 2010 by dave

When you’re creating a website ‘Content should be your first thought. Not an afterthought’. That’s not what we say (although we couldn’t agree more), it’s what Kristina Halvorson says in her book Content Strategy for the Web.

Book Review: The Yahoo! Style Guide

Friday, July 16th, 2010 by dave

Do not read The Yahoo! Style Guide in the bath. It’s way too heavy.

But if you are an online content writer, especially a relatively inexperienced one, then this mighty tome is worth having near your workplace so can you dip in to discover snippets of web writing wisdom.

Crashing into the Google wave

Friday, June 25th, 2010 by dave

History records the rise and fall of many great empires. But no business empire has risen so massively and quickly as Google.

The explosion in the US company’s reach, influence and revenue is charted in an engaging manner by New Yorker columnist Ken Auletta, in Googled. The end of the world as we know it.

Book review – Steve Krug’s second album syndrome

Tuesday, May 25th, 2010 by dave

It’s a common problem in rock’s rich history – a promising new act unleash a stunning debut album, quickly gather great critical and commercial success and leave the fans eager for a rapid follow-up.

But the fans keep waiting and then wait some more as reports suggest that the band is finding it hard to match the power and promise of their first monster hit.