How not to use social media marketing

January 6th, 2012 by piers

Here’s an example from late last year of how a company’s social media campaign can be derailed by the very medium they tried to exploit. It’s a warning and a useful lesson.

Quality design that you can afford

July 28th, 2011 by piers

Nice Finish websiteHere’s one of our smaller projects – a website for a small business with a twist. Nice Finish are a team of all-female plasterers and decorators who pride themselves on the quality of their work.

Relaunched fashion website reaps the benefits

July 10th, 2011 by piers

We’ve been working our fingers to the bone here at Awake, hence the lack of updates on the site. First of the latest batch of projects is the redesign and relaunch of street fashion website Migarba.

The no 1 web writing tip

May 3rd, 2011 by piers

‘Get rid of half the words on each page, then get rid of half of what’s left,’ says usability guru Steve Krug. He’s right. Slash it. And slash it again. But how do you do it without losing the good stuff?

Which signup box got 122% more people signing up?

March 30th, 2011 by piers

Here’s a quick test of your instincts for what makes something appealing to users online. The majority of people failed the test, revealing how counterintuitive usability can be. Can you do better?

Tone of voice isn’t enough. The message matters

March 1st, 2011 by piers

For many years big brands have made a big fuss about their tone of voice. Tone of voice is ‘the secret ingredient’ of powerful business writing, we have been told. Yet tone of voice is nothing without something powerful to say.

What is the story of your business?

February 10th, 2011 by piers

storytellingHuman beings seem hard wired to respond to stories better than any other form of information: stories trigger emotions in a way statistics just can’t. And they lead people to act.

So what story are you telling about your business? 

Web writing basics pt 2: 3 proven strategies

January 26th, 2011 by piers

We know that people reading online are distracted and in a hurry, and disappear at the drop of a hat. So what basic strategies can you use to keep people reading?

Book Review: This is Social Media

December 2nd, 2010 by dave

this is social media bookAny business, large or small, can use social media to increase brand awareness, customer loyalty and sales. At least that’s what Guy Clapperton claims. Is he right?

A business tone of voice for our times?

November 10th, 2010 by piers

Instead of swaggering around acting like your best mate, it seems that businesses are trying to talk in a more straightforward, here’s-how-it-is kind of way. Three, the mobile providers, are an interesting example.