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Why the human touch matters

July 30th, 2014 by piers

It’s increasingly tempting to think that the more professional the better. Who wants to look amateurish? True, but if the human touch gets lost you’re shooting yourself in the foot.

Our latest site has just gone live

November 5th, 2013 by piers

We’ve used video on the home page of the site we’ve just designed and built for WRADAR, a business and sales development business in Manchester with a distinct attitude and approach. You can see the site here.

Why the words on your site matter more than ever

February 24th, 2013 by piers

It’s easy to imagine that words on websites are becoming redundant in an era of  gorgeous high-res photography, audio, video and animated information graphics. But as some new research highlights, when people want to find something out online they want to read text first. Nice pictures, whizzy technology – that comes later.

New website project for London restaurant

January 3rd, 2013 by piers

We’re excited to be starting the new year working on a fresh new website for a London restaurant. We’re trying out one or two new design ideas for this one.

QR Codes: worth the effort?

December 17th, 2012 by davidsmith

You’ve see them around, but have you ever used one? The truth is, we’re not all using QR codes all the time without a second thought. So are they fated to be generally ignored and then replaced by something newer and easier? One thing’s for sure: they do a job that something’s going to do, sooner or later.

Autumn colour, via an iPhone camera

November 13th, 2012 by piers

The colours this autumn have been something special, a little compensation for the terrible weather we’ve had here in the UK. A recent trip to Westonbirt Arboretum with iPhone in hand yielded some great colour images. 

How not to break bad news to your customers

October 22nd, 2012 by piers

A few months ago Orange sent a text message, without warning, to its customers and suddenly all hell broke lose. This is what they wrote:

Street art breaking out: See No Evil

August 20th, 2012 by piers

Went to See No Evil this weekend. Amazing stuff going on down the backstreets of Bristol. Lots of street artists and illustrators and DJs. Fantastic sights including this superhero wall takeover (took us a while to twig too).

Email subject lines that don’t pressurise you

June 3rd, 2012 by piers

Here’s a different way of writing email subject lines which bucks the conventional wisdom. Instead of shouting, it takes the opposite approach.

How to alienate people: pretend to be their mate

March 9th, 2012 by piers

When brands have to fight to get our attention, there’s an increasing danger that they use the wrong tone and overstep the line, achieving precisely the opposite effect to the one they were aiming for.